sturdysolutions

Social Media Revolution [Video]

In Cloud Solutions, File Sharing Solutions, Growth and Business Strategy, Social Viewing, Twitter, Web Development on December 15, 2010 at 8:43 pm

Statistics so alluring that it leaves the viewer wondering why some even consider social media to be a fad. It is certainly not the social media companies themselves, media companies or agencies that are leading people down this social garden path. Actually it’s people’s thirst for information, friends, acceptance etc (and a plethora of other sociological and anthropological aspects) that is resulting in people driving down more like a seven lane superhighway at breakneck speed resulting in these unprecedented engagement levels.

And when you are driving down a motorway and see a lorry parked side on in an adjoining field with a large ad on the side, do you remember the URL or phone number on the ad when you arrive at your destination? (If you’ve written it down whilst driving – shame on you!)

Yes, you nearly cash into the car in front of you trying to read the ad or slowed down so much that the motorcyclist behind you is now headbutting your number plate, but that’s just it. You read it and it’s gone. No hook, no memory. It’s a bit like an ad on the London Underground using an SMS number as the call to action.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: