Archive for the ‘Facebook’ Category

How To: Build a private collaboration site on WP in 5 minutes

In Facebook, Real-Time, Social Media, Social Networking on January 29, 2011 at 10:27 pm

As you have probably gathered by now, I’m a huge fan of WordPress and use it in lots of different kinds of projects. There is one use for WordPress, and especially, and that’s as a collaboration tool. Believe it or not, in about 5 minutes or less you can have a slick, private, WordPress-based collaboration website. I think once you see this, you won’t think of WP in the same way.

I’m going to use as the example for this because making a site private and hidden on is just a couple clicks. I’ll talk about how to do this with a self-installed WP setup at the end of the post.

If you don’t already have a account….

1a. Create your account

Just in case you’re one of the few people who don’t have an account at, head over there and click the big, orange “Sign up now” button to get started:

1b. Pick your blog address, username, and finish the form.

One thing about that people don’t realize that while often you might want your blog address (e.g. to be the same as your username (e.g. tnwteam), it doesn’t have to be. So you might set the blog address as something for your team, but change the username to something more to your liking.

Create a good password, put in your email address and continue.

You can edit the profile information if you wish, the important thing is looking for the email from confirming your sign up.

When you get the email, click the link (which will send you to your browser). On the page you arrive at, chose the “Login” option, not “View your site”

1c. Make the blog private.

Unlike the folks who already have a WordPress account, if you are creating an account and setting up an blog you aren’t asked if you want to make your private or not when you first set up your site. You’ll have to change the setting once you’re logged in and on your site’s Dashboard.

From the Dashboard, scroll down to Settings, click the triangle to open the menu and click “Privacy”. Choose the third option for making your blog private and click Save Changes.

Jump down to step 3 to continue…

If you already have a account….

2a. If you have a account already, create a new blog

Log into, and from the My Blogs menu, select “Register a new blog.”

Pick a name/address for the blog and give it a title (if you want). Just above the big orange button are three radio buttons, click the one marked “Private” and then “Create Blog”

From there head to the Dashboard of your new blog:

3. Setting P2 as the site’s theme

P2 is the successor to Prologue which is an AJAX-powered WP theme that is like blogging-meets Twitter-meets collaboration tool. Automattic uses P2 internally for the exact purpose I’m telling you about here.

Scroll down until you see the “Appearance” button on the left. Click it and you’ll come to the screen to pick/change your blog’s theme.

In the search box enter “p2″ and click “Search”. You should get only one result. Below the thumbnail for the theme, click “Activate”:

4. Add Users

Right now you’re the only person who has access to the blog. That’s not terribly collaborative, is it?

If you know the email address your team members use on, just click “Users” on the right and enter the email address. In the Role pull-down menu Select Editor or Author (Editors can edit and delete all content, Authors only their own) for most team members, Administrator if someone is going to help you manage the site:

If you have to invite people, click the “Invites” link and check the box to make them a contributor on the site (you can upgrade them to Author or Editor later):

5. Collaborate!

That’s it for the set up. Just click the name of your site in the header and you should see something like this:

Post updates, attach files and images, whatever is needed. The “Tag it” space it supposed to act as an organizational tool. Use project names, phases, project segments, whatever works for you here. When you’re ready just click “Post it.” You don’t need to create posts through the regular “New Post” method through the Dashboard (though you still can if you wish). You team can update and reply as needed all right here. Best of all, items someone hasn’t seen will be highlighted in yellow when someone comes back to the site!

Team members can focus on the areas of the project (that you’ve set up by using tags) that they are interested in or look at the whole area at once.

Best of all not only is the site secure, but you can export the data back out when you’re done in a variety of formats.

Not to shabby for something that took five minutes to set up and is completely free!

For self-hosted WordPress users:

If you have your own hosting space and domain and want to do this yourself, it won’t take much longer, but you will have to do some downloading and installing yourself.

After you have a nice, fresh WordPress install ready, go to Appearance and click the “Install Themes” tab, search for P2, install it, and activate it:

Click “Plugins” then “Add New”. Search for “registered users only” and install the plugin from Viper007Bond:

When the plugin is installed, activate it.

Now you’re essentially where folks are. Just add users to your WordPress site and they will be able to get in and no one else. You can, if you wish, to block search engine spiders under “Privacy”, but they can’t get in anyway. It’s a nice extra step though.

Here’s how the folks at Automattic talked about P2 over a year ago…old, but still the best descriptor/example I’ve found:


Get Collaborating!

Source: Tris Hussey


Lloyd Blankfein’s Secret Facebook Feed

In Facebook, Social Media, Social Networking, Web 2.0 on January 12, 2011 at 4:26 am

According to a Bloomberg report, despite their firm’s recent investment in Facebook, many Goldman Sachs employees aren’t familiar with the workings of the social-networking site, since it was until recently banned in the office for productivity reasons (and most Goldman employees are, naturally, so focused on minting money they never managed to create profiles on their own time). Which is why, the news service explains, an executive recently held a special training session to walk them “through the basics” of Friending, Liking, and Making Sure You Save Your Drunk House-Party Photos As Private. That they expect us to believe this shareholder-pleasing nonsense is, frankly, an affront to our intelligence. This is Goldman Sachs. They’ve secretly been on Facebook the whole time, stalking and super-poking and creating complex derivative packages based on everyone’s Likes list. How do we know? We took a screen-grab of Lloyd Blankfein’s news feed right before new security measures were put in place.*

Goldman Facebook

*Many thanks to the fine people at Slate.

What NOT to Do When Advertising on Social Media

In Branding, Business Solutions, Facebook, Social Media, Social Viewing, Twitter, YouTube on January 10, 2011 at 11:38 pm

Note: This article was originally published on Open Forum.

Facebook Deals, Groupon Stores, Foursquare, Gowalla — small business owners can take their pick when it comes to advertising through social media. It takes more than signing up on a few sites to pull in the dough, however.

Savvy retailers know how to use social media tools to their advantage while avoiding the potential pitfalls.

Make sure you’re being smart about how you advertise by not making these errors:

Making Rewards Too Difficult for Customers to Earn

Let’s say you own a hair salon and decide to offer a discount to the person who “checks in” the most often at your shop by a certain date. Word spreads quickly and before you know it, someone has won the coupon and that person continues to be your most frequent customer. The problem is no one else can beat that person for the reward.

If you have a business that requires foot traffic, advertising deals to your most loyal customers can be a useful tool. However, if you make it too difficult for others to earn that reward, they might just go to another salon. A smarter approach would be to offer a variety of ways for customers to win rewards, such as by checking in a certain number of times or by fulfilling other conditions. Here are some suggestions from Foursquare and Facebook Deals:

  • Check-in Specials: when a user checks into your venue a certain number of times, e.g., “Foursquare says you’ve been here 10 times? That’s a free drink for you!”
  • Friend Deal: offering discounts to groups of people when they check in together.
  • Charity Deal: create a Charity Deal to make a donation to the charity of yours or the customer’s choice.
  • Wildcard Specials: requiring your staff to verify some extra conditions, such as customers showing a badge on their smartphone before receiving the special discount.

Failing to Offer the Right Rewards

Perhaps you opened a diner but it’s in a remote location. You decide to reach out to your local community by offering special deals on Foursquare but the response has been minimal. What did you do wrong? Foursquare recently introduced a tool that allows businesses to customize their deals according to a range of real-time data about their venue and their customers. The stats include the number of unique visitors who checked into a place via Foursquare, the time customers arrived, the male-to-female ratio and which times of day are more active for certain patrons. Business owners can also offer instant promotions to try to engage new customers and keep current ones. Not all social media sites offer this feature. For other ideas on how to gauge your customers’ preferences, see the next point.

Not Addressing Customers’ Complaints
Ignore customers’ comments at your own risk. The arrest of Vitaly Borker, owner of DecorMyEyes, is an extreme example of what can go wrong when customers are mistreated. “When people can openly talk with, about, and around you, screwing them is no longer a valid business strategy,” said Jeff Jarvis, author of What Would Google Do? Rather than ignore or attempt to hide your customers’ complaints, engage them through a blog or Twitter account. Dell learned its lesson and now offers IdeaStorm, a site that lets customers discuss and vote on ways for Dell to improve its products and services. Starbucks offers a similar approach called My Starbucks Idea on a website and Twitter.

Figuring out what works best for your company can take some time, but with creativity and research, the benefits can be worthwhile.

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Social Network: Tech Bubble 2.0?

In Business Solutions, eCommerce, Facebook, Growth and Business Strategy, Social Media on January 10, 2011 at 11:27 pm

By: Dian L. Chu, Economic Forecasts & Opinions

Talk about another internet bubble.

New York Times broke the news on Jan. 2 that Facebook, the social network website, was able to get $500 million in funding–$450 million from Goldman Sachs and $50 million from Digital Sky Technologies, a Russian investment firm that has already pumped about half a billion dollars into Facebook.

But the real eye popping fact is that this latest deal values Facebook at $50 billion. That’s right, $50 billion, which is more than the current market cap of Time WarnerBaiduYahoo, and almost twice that of Dell, Inc.

Facebook P/E Multiple = 100+

Even though Facebook is not publicly traded, the company has raise about $850 million to date in total through a secondary market. Facebook’s value reportedly has roughly tripled over the last year–not bad for a company that’s only in business for six years.

Facebook does not disclose its financials, but its 2009 revenue is estimated to be around $800 million. Most recently, analysts figure the company could bring in as much as $2 billion in revenue annually.

So, if we take the $2 billion in revenue, the $50 billion new valuation, and assuming a 25% net margin (which is very generous), Facebook’s P/E multiple is an astonishing 100x..or even more, dwarfing even the high flyer Baidu’s PE ratio of 83. For comparison purpose, Google’s PE is around 24, close to that of Apple’s 22.

Goldman Sachs = Froth

Then, whenever there’s an institution player as big as Goldman Sachs wheeling and dealing, you know something frothy is brewing.

NYT noted Goldman Sachs has taken a 1% stake in Facebook, and most likely is aiming to get the lucrative underwriting and advisory fees in a future IPO. In addition, Goldman also devised an elaborate plan to create a “special purpose vehicle” for its rich clients to invest in Facebook.

The grand purpose is that this vehicle, no matter how many investors are in the “pool”, is to be considered as one investor, so to stay below the threshold of an SEC financial disclosure rule. Although there’s no indication if this would go as planned, but if anyone could make this work, it would be Goldman Sachs.

Suddenly, Coupon Clipping Is In!

Another sign of bubble is that Groupon, a two-year old “social coupon” site that’s yet to hit $500 million dollars in revenue, had recently rejected a $6 billion takeover bid from Google.

However, you can’t fault Groupon for turning Google down. MarketWatch reported that bids for Groupon have risen 254% from $36 a share in August, to as much as $127.50 a share on Dec. 30. And according to TechCrunch, Groupon is in the process of raising as much as $950 million, at a valuation that could be as high as $7.8 billion.

Separately, LivingSocial, a website similar to Groupon, just closed a massive round of financing totaling $183 million, including $175 million from the Amazon. Both Facebook and Groupon are expected to issue IPOs in 2012, while Twitter, Zynga and LinkedIn are three other social sites that investors are anxiously waiting for their IPOs.

China’s Social IPO Rush

The social IPO rush is not limited in the U.S. Reuters noted that China’s largest social networking company–Oak Pacific Interactive– is gearing up for an IPO in the United States next year, among a few other Chinese Facebook clones looking to list in the U.S.

Oak Pacific owns China’s largest online social networking site Renren, which is similar to Facebook, and Nuomi, which is like Groupon.

Cash Out Ahead of The Herd

Meanwhile, companies in the U.S. and Europe have more than $1.5 trillion sitting on their balance sheets, and there’s also an improvement in the market for venture-backed IPOs. For now, it seems many of these companies are willing to throw money at anything related to social networking.

From that perspective, Facebook probably would be wise go to IPO sooner rather than later before the mood turns sour, and ahead of the social IPO herd diverting available capital.  Zuckerburg probably could benefit from consulting Mark Cuban on the art of cashing out using Cuban’s / Yahoo deal as an example.

A Social Tech Bubble?

If history is any indication, it seems most of the elements that shaped the 2000 dot com bubble are present and accounted for in the current environment, including but not limited to, rapidly increasing valuation, market over-confidence and speculation, and excess liquidity.

So, could Facebook et al end up being a fad like Delicious? Only time will tell. Nonetheless, Microsoft probably won’t worry that much, since latest deal just more than tripled the value of its holdings when it paid $240 million for a 1.6% stake in Facebook in 2007.
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Facebook vs. Twitter: An Infographic

In Facebook, Social Media, Social Viewing, Twitter on December 23, 2010 at 6:15 pm

How does Twitter stack up against Facebook when it comes to demographics and online activity? Digital Surgeons, an online marketing agency, has put together an infographic comparing the Facebook population to the Twitter population, and it shows that while the two are similar in many respects in terms of age, income and so on, there are also some crucial differences of interest to marketers and others looking to mine the data and pick a favorite platform. Among the biggest differences are that Twitter users seem to be more active, but less interested in following brands.

Here are a few of the key findings represented in the infographic, which was based on data from a Barracuda Networks survey as well as an analysis from Razorfish and other demographic breakdowns from a number of sources (although the data on Twitter in particular is a little old — the service now has 190 million users).

  • 88 percent of people are aware of Facebook, while 87 percent are aware of Twitter
  • 12 percent of Facebook users update their status every day vs. 52 percent for Twitter
  • males make up 46 percent of Facebook users, and 48 percent of Twitter
  • 30 percent access Facebook via mobile vs. 37 percent for Twitter
  • 40 percent follow a brand on Facebook vs. 25 percent on Twitter
  • 70 percent of Facebook users are outside the U.S. vs. 60 percent for Twitter

JCPenny sets up shop on Facebook

In Business Solutions, Cloud Solutions, eCommerce, Facebook, Transaction Processing, Web Development on December 15, 2010 at 8:14 pm

JCPenney has set up shop on Facebook, allowing consumers to buy the company’s clothes and tell their friends about it.

The retailer worked with Usablenet on the site, which also lets users “like,” share and review products.

JCPenney currently has 1.3 million fans on FacebookFacebookFacebook. The company moved closer to Facebook integration in October when it began running Facebook “like” buttons in its banner ads.

JCPenney’s not the first retailer to sell its wares on the world’s largest social networking site. 1-800-Flowers started offering Facebook-based transactions last year and in August, Delta Airlines began letting users book tickets from its Page. Procter & Gamble also runs an e-commerce site on the network.

Four Ways Social Media Will Change Television

In Adobe, Cloud Solutions, Facebook, Google, Growth and Business Strategy, Social Media, Social Viewing, Twitter, Web Development, YouTube on November 14, 2010 at 10:32 pm

Read the full post at:

By Michael Wolf

At NewTeeVee Live, Robin Sloan talked about how Twitter is fast becoming the global TV watercooler. Certainly, the power of Twitter to facilitate real-time conversation during live viewing — as illustrated by Sloan — is impressive. As I discuss in my weekly update at GigaOM Pro (subscription required), there is no doubt that the broader integration of social media like Twitter into and around TV content is creating new opportunities in four areas: viewing, measurement, curation and commerce.

Let’s take a look at each.

Social Viewing

While the early social viewing implementations have largely been Mystery Science Theater 3000 knockoffs, the real action for viewing parties is at Twitter. The network’s real-time nature allows for interaction and surprise for fans who want to engage with others during the live-viewing experience. This isn’t to say that Facebook won’t show up at the shared viewing party, though.


Sloan’s presentation displayed fascinating visuals on how Tweet activity changes in live show windows (for example, the chart below, which shows Tweet activity during the first episode of this season’s Dancing With the Stars). This is a gold mine of information for brand marketers and TV execs looking to understand, down to the minute, how people react to different parts of different shows.

Source: Twitter


While curation is a big topic on the consumer web, it really hasn’t hit the video world yet. Startups like Shortform and Redux are beginning to enable curation of video content, but it won’t be long before personalized video channels will be created for TV viewing. This means not only do we get to look forward to creating our own channels someday, but may have to suffer through some media personalities becoming their own broadcasters.


Much of the hot startup activity in the web world in 2010 has been all about commerce on the computer screen, but it’s logical to think as connectivity goes to the best screen in the house, social commerce will also become social TV commerce. Imagine a social overlay on top of a QVC channel or even a lifestyle channel with a highly desirable demographic. The ability for a brand to offer a TV-based “Groupon” type offer and that also allowed a person to share with their own social graph could be highly compelling.

Google Limits Facebook Access to Gmail Contacts

In Facebook, Google on November 6, 2010 at 10:02 pm


Google Inc. is launching a salvo against Facebook Inc., saying it will no longer allow the social network to grab information about Google users’ social and professional contacts in Gmail, Google’s email service.

Google has always allowed Google users to transfer data, including their contacts, to other websites. Until now, new Facebook users could find out whether their contacts on Gmail also had Facebook accounts, simply by typing in their Gmail user name and password as part of the Facebook signup process.

Bloomberg NewsThe Google headquarters in Mountain View, California, U.S., on Wednesday, Oct. 13, 2010.



That Google policy has helped Facebook grow because it helped new users instantly create a network of friends on the site. Unlike Google, Facebook doesn’t allow its users to export their contacts data to other websites.

With Google becoming more and more interested in social networking and internally developing a competitor to Facebook, people familiar with the matter have said, it has called on Facebook to provide more access to user information.

Google Chief Executive Eric Schmidt recently said Google hoped to get access to Facebook users’ contact lists so that people can expand their social network on Google, though he added there were alternatives if Facebook didn’t comply.

Facebook hasn’t, leading Google to change its position this week. Google no longer allows Facebook to help users automatically export their Google contacts data as long Facebook continues to block Google from gaining the same access to Facebook contacts data with users’ permission.

A Google spokesman said in a statement that its policy change reflects “the fact that users often aren’t aware that once they have imported their contacts into sites like Facebook they are effectively trapped.

“We hope that reciprocity will be an important step towards creating a world of true data liberation—and that this move will encourage other websites to allow users to automate the export of their contacts as well,” the spokesman continued.

Google users can always export their contacts from Gmail and other Google services to their computers in a machine-readable format, the spokesman said. Once they have done that, they can then import those contacts to Facebook.

A Facebook spokesman declined to comment.

Google’s move, reported earlier by TechCrunch, can be seen as largely symbolic. It comes six years after Facebook’s launch and the social networking site now has more than 500 million users, many of whom previously exported their Gmail contacts lists to Facebook.

In addition to competing on the social-networking front, Google and Facebook are expected to compete more heavily in the race to sell so-called display ads online.

—Geoffrey A. Fowler contributed to this article.

Write to Amir Efrati at

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Google Is Determined to Crack the Social Code

In Facebook, Google, Social Media on October 19, 2010 at 2:58 pm

New York Times, October 17, 2010

Google has been stunningly adept at devising computer algorithms to help people search the Internet. But when it comes to building features for social networking, the company has been much less effective.

And changing that is one of the company’s biggest business challenges these days.

Google depends on having its finger on the pulse of the entire Internet, and maintaining its status as the primary entree to the Web. But as people spend more time on closed social networks like Facebook, where much of the data they share is off limits to search engines, Google risks losing the competition for Web users’ time, details of their lives and, ultimately, advertising.

“Google’s made a lot of money helping people make decisions using search engines, but more and more people are turning to social outlets to make decisions,” said Charlene Li, founder of Altimeter Group, a technology research and advisory firm. “And whenever people make decisions, there’s money involved.”

Google has been trying to create social components, most recently with Buzz, a service that gives Gmail users the ability to share status updates, photos and videos. But that, and earlier efforts, have not been hugely popular.

Now the company will try again, with tools to be unveiled this fall, said Eric E. Schmidt, Google’s chief executive. Although the details remain murky, Mr. Schmidt and other Google officials sketched a broad outline of their plans in recent interviews.

Some of the tools are still being developed, they said; others will add features to existing products, like search, e-mail, maps, photos, video and ads.

The company plans to “take Google’s core products and add a social component, to make the core products even better,” Mr. Schmidt said.

But some wonder whether Google understands enough about social connections to create the tools people want to use.

“Google’s culture is very much based on the power of the algorithm, and it’s very difficult to algorithm social interaction,” Ms. Li said.

For example, the introduction of Buzz in February caused a wave of criticism from privacy advocates and everyday users, because it automatically included users’ e-mail contacts in their Buzz network. Google quickly changed the service so that it suggested friends instead of automatically connecting them.

Before Buzz’s release to the public, it was tested only by Google employees.

“There is some belief at Google that their DNA is not perfectly suited to build social products, and it’s a quite controversial topic internally,” said a person who has worked on Google’s social products who would speak only on the condition of anonymity.

“The part of social that’s about stalking people, sharing photos, looking cool — it’s mentally foreign to engineers,” the person said. “All those little details are subtle and sometimes missed, especially by technical people who are brought up in a very utilitarian company.”

Google has a social network, Orkut, but that never took off in the United States, although it is popular in Brazil and India. There are also Google profiles, which let people link Google to LinkedIn and Twitter, for example, so that information their friends have published online can appear in search results. Only a small percentage of Google users have created these profiles.

And as Facebook gains in popularity, it grows as a threat. Google sites, including the search engine and YouTube, get more unique visitors than Facebook. But in August, for the first time, people spent more time on Facebook than on Google sites, according to comScore, the Web analytics firm.

Some people are beginning to turn to their friends on Facebook for information for which they had used Google, like asking for recommendations on the best sushi or baby sitter.

Through a new partnership with Microsoft, an investor in Facebook, the things your friends like on Facebook can show up in the search results from Bing, Microsoft’s search engine.

The threat goes straight to the bottom line, too. Facebook is increasing its sales of display ads with images, which Google is counting on as its next big business.

Google has assembled a team of engineers to work on social networking, led by two executives who worked on Buzz — Vic Gundotra, vice president for engineering responsible for mobile applications, and Bradley Horowitz, a vice president for product management overseeing Google Apps.

“Google, as part of our mission to organize the world’s information, also needs to organize and make it very useful for you to see the interactions of your friends, to participate with them and benefit,” Mr. Gundotra said.

The company has also been piecing together a puzzle of social networking companies, technologies and engineers. It acquired Slide and Jambool, which made apps and virtual goods and currency for social networks, and Angstro, which built tools to exchange information among social services. This year, it bought Aardvark, to which users can post questions that are answered by individuals, and invested in the gaming company Zynga.

But the new project will not include a big gaming element, despite previous reports, said a person who has worked on the products.

“Google’s a pretty serious place,” Mr. Schmidt said. “It’s hard to see how we could end up as becoming a significant gaming or entertainment source. It’s much more likely that we would become an infrastructure for those sorts of things.”

Whatever Google does, its officials said, it would not build a Facebook reproduction that requires users to re-enter all their personal and social data. “I think that there is social networking fatigue,” Mr. Horowitz said.

The stakes are high, because people increasingly go to friends on other sites, like Yelp, Facebook or Twitter, with their search questions. For example, Ms. Li of the research firm recently asked her Twitter friends where to shop for clothes for her middle schooler and got answers from people who know her and her child.

“In the past I could have gone to Google and that would have been a huge advertising opportunity for Gap or American Eagle, but Google never had a chance to see my intention,” she said.

The potential for social information reaches beyond search. Facebook’s most popular feature is photo sharing and tagging friends in pictures. Picasa, Google’s photo-sharing service, is not nearly as social.

Ads also have the potential to be social, when people share and comment on them. Neal Mohan, the Google vice president in charge of display ads, said that by 2015, three-quarters of display ads will be social. But Facebook already allows users to do this. Knowing the information people share on social networks — like their age, gender and the restaurants and musicians they like — could also help Google direct ads more effectively.

Larry Yu, a Facebook spokesman, said his company expected competitors large and small to emerge but was focused on building a valuable service. Privately, though, Facebook executives have said that their biggest worry is that Google will prioritize a Google profile page over a Facebook page in search results.

If Facebook Were A Country, It Would Be The 3rd Most Populated

In Facebook on October 14, 2010 at 4:57 pm

By TechXav

Facebook Country Chart

Founded in 2004, Facebook has evolved from a Harvard University start-up to the world’s most popular social networking website. The Palo Alto-based company has also recently hit a significant milestone — more Americans visited Facebook than Google for the week ending March 13, according to web monitoring site HitWise. It found out that got 7.07 per cent of all Internet traffic for that week, while got 7.03 per cent. That signifies a market increase of an impressive 185 per cent for Facebook compared to the same week last year, but just a 9 per cent jump for the search juggernaut.

With more than 400 million active users worldwide and rising fast, Facebook would be the third most populated country behind leaders China (1.33 billion) and India (1.17 billion) if the ubiquitous social networking site were to be a country. And today we are going beyond that by showing you guys some astounding statistics about Facebook, and imagining what would happen if Facebook were to be named as an official country by the United Nations.

*Note that the statistics below are just to impress you, and we do it just for the fun of it. Please don’t take it too seriously 😀

GDP Per CapitaFacebook Most Money

Based on estimates from analysts, Facebook could generate between $1 billion and $1.1 billion this year. However, it still has a long way to go before it goes on par in terms of revenue with Google, whose earnings for the year 2009 was a massive $23.6 billion.

So if Facebook were to be a country and given that its “GDP” is capped at $1 billion and population is at 400 million, its “GDP per capita” would be a mere $2.50. That figure is far worse that the Republic of Zimbabwe, whose GDP per capita (PPP) is $100. Nonetheless, the title of “the poorest country in the world” would go to Facebook.

Land AreaFacebook Land Data Center

According to an article published by Data Center Knowledge, Facebook has about 30,000 servers powering the entire social networking site. That number comes from Jeff Rothschild, the vice president of technology at Facebook, who discussed the company’s infrastructure in a presentation in October last year at UC San Diego. And of course, the figure would have been much higher given that its population is rising at an exponential rate.

Back to Geography, the human density of the United States is 308 million ÷ 9.6 million km² = 32.1 people per km² (82.9 people per sq. mile). So if Facebook were a country, it requires a land area of 12.5 million km² or 4.8 million sq. mile. Hence Facebook would need three quarter of Russia’s total land area.
Number of Births In Every Second

Based on my calculation over at “Facebook May Reach 1 Billion Users by 2012“, the social networking site took 77 days to gain 50 million users from 300 million on September 15, 2009 to 350 million on December 1, 2009. By dividing 50 million by 77 days, it gives me the answer 649,350. This simply means that on average, 650,000 people sign up for a Facebook account every day or 7.5 in every second.

If Facebook were a country, the number of “births” in every second far exceeds its next two closest competitors — India (1 person born in every 1.2 second) and China (1 person born in every 1.7 second). Apparently, women living in Facebook need to know some contraceptive or birth control methods.

Facebook Languages

Facebook offers more than 70 translations on the site, and this figure is no where near than any of the “Top 20 Countries by Number of Languages Spoken“. Papua New Guinea tops the list with 820 languages, followed by Indonesia with 742, and then Nigeria with 516. These numbers are based on “Ethnologue: Languages of the World, 15th ed. (2005)”.

Facebook presentation

The Working Population

There are more than one million developers and entrepreneurs from more than 180 countries creating apps for Facebook. If Facebook were a country, its work force takes up only 0.25 per cent of its entire population? How about the rest of the 99.75 per cent? Unemployed? Facebook would probably have the highest unemployment rate ever!